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How to Fulfill Changing Customer Demands with Omni-channel Retail

How to Fulfill Changing Customer Demands with Omni-channel Retail

Despite what you might think, your customers don’t care about ‘digital’, ‘omni-channel’ or ‘e-commerce.’ They care about buying products how they want, where they want, and swift and competent customer service.

In other words, these buzzwords are just a means to delivering on changing customer demands.

In order to fulfill on these changing demands, retailers need to assess their customers, competitors and changing technology. There are a few key questions that you can ask:

  • What is your competitive advantage?

  • Are you delivering on your customer promises?

  • Which channels are your customers using? Are all of them profitable?

  • Do your customers complain that you don’t offer certain channels?

  • Is your e-commerce platform working? Are customers completing their baskets?

3 Reasons you Should Invest in In-store Fulfillment Software

3 Reasons you Should Invest in In-store Fulfillment Software

Today’s customers are more demanding than ever before. They want to order your merchandise online or in-store, and they want it delivered in lightening quick time… or the flexibility to pick it up themselves.

As a result of these changing demands, retailers are being forced to change their approach to warehouse operations.

One such approach is in-store fulfillment: the process of fulfilling and shipping orders from a brick-and-mortar retail environment.