Increasing customer demands combined with the challenges of omni-channel retail; means that every supply chain needs a clear strategy going forward. Smart operators also learn from their competitors. Generally, there are three ways you can improve your supply chain: people, processes and technology.
But none of this is possible without a strategy.
Despite what you might think, your customers don’t care about ‘digital’, ‘omni-channel’ or ‘e-commerce.’ They care about buying products how they want, where they want, and swift and competent customer service. In other words, these buzzwords are just a means to delivering on changing customer demands.
In order to fulfill on these changing demands, retailers need to assess their customers, competitors and changing technology. There are a few key questions that you can ask: