retail

How to Fulfill Changing Customer Demands with Omni-channel Retail

How to Fulfill Changing Customer Demands with Omni-channel Retail

Despite what you might think, your customers don’t care about ‘digital’, ‘omni-channel’ or ‘e-commerce.’ They care about buying products how they want, where they want, and swift and competent customer service.

In other words, these buzzwords are just a means to delivering on changing customer demands.

In order to fulfill on these changing demands, retailers need to assess their customers, competitors and changing technology. There are a few key questions that you can ask:

  • What is your competitive advantage?

  • Are you delivering on your customer promises?

  • Which channels are your customers using? Are all of them profitable?

  • Do your customers complain that you don’t offer certain channels?

  • Is your e-commerce platform working? Are customers completing their baskets?

5 Things your Competitors can Teach you About Omni-channel Retail

5 Things your Competitors can Teach you About Omni-channel Retail

The best supply chains in retail enable the quick transfer of goods. They are also transparent, versatile, stable and diversified.

There are three main components to achieving each of these attributes:

  • People
  • Processes
  • Technology

People means having the right individuals performing the tasks that best suit both the individual’s skill-set as well as the needs of the company. Processes means having the best systems in place in order to maximise your supply chains’ efficiency and sustainability.