Optimisation can be applied to a variety of operational steps like receiving, picking, packing, loading, shipping, replenishing, inventory management and back-office procedures. It generally refers to streamlining existing processes by increasing efficiency, speed, reliability and accuracy.

Industry trends like same-day delivery, customized goods, and omni-channel logistics are driving companies to invest in state-of-the-art supply chain and warehouse management technology. Companies are challenged with finding innovative solutions to effectively manage complex supply chains while simultaneously reducing operational expenses. These trends are briefly discussed below.