The growth of Craft Brewing can only be called phenomenal.
It has been fuelled by the passion of the brewers and the loyalty of their customers… And beards!
Whether it’s selling your branded merchandise online, simplifying the ordering process for your distributors, extending your fan club memberships, managing special releases and events, or automating inventory or asset management, your growing brewing business will benefit from automation.
Warehouse Management System (WMS)
Automation can be applied to a variety of processes like receiving, picking, packing, loading, shipping, replenishing, inventory management and back-office procedures. By streamlining your existing procedures, you will increase the overall efficiency, speed, reliability and accuracy of your operations.
Warehouse Management System (WMS) is a software solution designed to automate and enhance operational processes. In a nutshell, a WMS can significantly increase inventory accuracy, shrink turnaround windows and optimise storage space.
By now, you might have found out that selling your specially crafted offerings online is not a simple process. Aside from the incredibly time-consuming task of building a functional and attractive website, you need to have a solid integrated solution for order fulfilment, shipping and inventory management.
Knowing how much inventory you have, and its location is key to fulfilling order quickly and accurately. A WMS will help with managing priorities, allocations and optimizing fulfilment strategies based on inventory position and customer-based rules.
Your WMS will also create automated shipping processes for customer delivery, domestic or international. Streamlining your shipping process avoids delivery inaccuracies and increases order turnaround speed, thus resulting in higher customer satisfaction. It can also dramatically minimize logistics costs.
Finally, a WMS will allow you to maintain high inventory accuracy, optimize store replenishment, avoid over-stock and improve in-stock availability for popular items meaning you’ll be better prepared to deal with demand fluctuations.
If you have expanded your sales through distributors / wholesale, you’ll need a solution capable of managing this unique revenue stream.
Allowing visibility and granting online ordering capabilities will encourage your distributors to enter repeat orders and see order statuses in real-time.
Visibility to full order history of all your individual distributors, down to the SKU level, will also give you a wider picture of your business and ability to forecast and follow up on sales. For example, if any distributors are getting low on recent orders, your reps can quickly call them to see why their orders have been declining.
Part of the magic of craft beers is the uniqueness of how and where they are produced. Your customers want to get up close and personal with your product, so why not open your brewery doors and let them have a one-of-a-kind experience? As many crafts breweries have found, releases, music festivals and other special events can become big business. But if you try to run Ticketmaster on a clipboard, you are likely to fail.
Technology will give you a significant advantage in running exclusive events that leave your customers as excited about your beers as you are! The WMS scheduling tool can become your booking agent, making opening your brewery doors for tours or events a simple and profitable process.
If you’re looking into keeping your delivery service inhouse, you will also benefit from a route management solution. Using a comprehensive road network, it optimizes your routes to ensure the lowest cost and most effective delivery. Read more about routing in this article.
In order to perform a meaningful analysis of your business’ strengths, weaknesses, opportunities and threats, you must be able to look across all your current systems and processes. The WMS will give you ready access to reports focusing on metrics that drive tangible operational improvements and deliver real-time information to all stakeholders in your business.
Gaining this insight allows you to act strategically, armed with knowledge that your competitors wish they had about their businesses. It will drive productivity and strip out inefficiencies allowing your brewery to reach its full potential.
HighJump Brewers’ Edge
The components of HighJump Brewers’ Edge have been assembled specifically for the craft brewing industry. Successful American breweries like The Lost Abbey and Ballast Point rely upon Brewers’ Edge to be an extension of their brand and to accomplish the functions that we’re passionate about, so that they can keep their focus on making great beer and delighting their customers.
Since our craft brewing solution is a cloud-based suite of solutions, you can easily pick and choose the functionality that is right for your specific brewery. The HighJump team will work closely with you to determine what combination will offer the maximum results today and align perfectly with your future growth strategies.
iWMS Australasia utilizes HighJump technology, a solution that can be scaled and tailored to meet any business needs. The core software architecture can be easily adapted in a fraction of the time of conventional systems, and at a fraction of the cost! And because all changes are external to the core software, upgrades and support are not compromised. This guarantees low total cost of system ownership.
Contact us today to discuss your business requirements.
Click here to download the full HighJump Craft Brewing Solution brochure.